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About Barcode Direct

Australia’s leading experts in barcoding for Healthcare, Government, NGOs, Education and Retail.

Barcode Direct


NSW Health
Australian Red Cross
Queensland Government
Barcode Direct Team

What we do

We’re the leading supplier of barcoding technology, expertise and advice to the healthcare industry in Australia, supplying labels and equipment to 80% of hospitals and private pathology labs and we are a major supplier of patient identification wrist bands to Australian Hospitals.

From a strong base in the healthcare industry, we expanded to offer barcoding to other industries – including government departments, local councils, libraries, police, NGOs, schools, universities, TAFE colleges, retailers wholesalers and telecoms.

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Meet the team

Maggie Mason photo

Maggie Mason – Founder/Owner/Managing Director

My business story started when I trained as a nurse and worked in hospitals in the US and Australia. Whilst I enjoyed my time in healthcare, I realised that my passion was for sales and I joined the IT industry. It was then that I saw the link between the two disciplines, and how technology could deliver efficiency and better patient outcomes. That’s when I founded Barcode Direct, starting with healthcare and expanding out to a range of industries who use technology for the efficient tracking of their assets.

I love the business and the community of staff and clients that we have- my team are 100% committed to helping our clients and our clients have responded with loyalty and their continued support of our business. My primary role is to engage with industry to continue to build the business – I believe this is my strength and I love the challenges and rewards it brings.

Adam Pankau

Business Development Executive

Michele Clifton

Administration Manager

Eva Fit

Purchasing Officer

Administrative Assistant

Warehouse Manager

Would you like some help?

We stock a range of barcodes, labels, and devices for almost any industry. Let us help you find what you need!


Barcode Direct’s reasons for existence:

  • Excellence in customer service
  • Prosperity for the Company
  • A harmonious working environment


We aim to be the leader in our specialised chosen markets, by;

  • Delivering leading products, trusted advice and outstanding customer service to drive the best possible outcomes for our clients
  • Developing a highly trained and motivated team
  • Minimising our impact on the environment


The beliefs and behaviours that underpin our business:

  • Respect – We treat our team, our suppliers and our clients with trust, respect, equality and dignity.
  • Accountability – We take our commitments seriously with sincerity and take responsibility for our actions.
  • Innovation – We embrace change, accept it and strive for improvement.
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Barcode Direct Difference

Here are just some of the reasons why we’ve become Australia’s most trusted barcode supplier.

With pre and post-sales consults our customer care team is with you all the way.

We go above and beyond to deliver time-critical consumables and hardware, fast!

Our competitive pricing ensures you get the products you need at the best price.

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Not sure where to start?
Let us help you.

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Our Partners

We partner with industry-leading brands to ensure we supply only the best, most reliable products.

Seagull Scientific
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Get a FREE quote today

Our industry knowledge combined with in-depth product and technical know how ensure you will get the solution that best suits your needs.


1/47 Mustang Drive, Rutherford NSW 2320, Australia


Monday – Friday: 9am – 5pm
Saturday – Sunday: Closed

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